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Insights/September 19, 2026

Ask Which Product They Priced

3 min read · Acquisitions team

Quiet residential lots along a tree-lined street ready for new builds.

A number without a product is a moving target. Sellers hear a strong figure and assume it maps to what they own. Developers often priced a different product. An acquisitions team asks which one before anyone digs into the math.

A Property Acquisition Specialist puts that question first. Finished home. Buildable lot. Write it down. Then talk price.

Two products, one street

A renovated sale includes improvements a buyer paid for. Staging, kitchens, and a marketing path sit inside that close. A teardown lot is dirt, setbacks, utilities, demo, and a close window. Those are not interchangeable comps, even when they share a street name.

If your house comes off, the finished neighbor is neighborhood color. It is not the model for the pad you are selling.

Make them name it in writing

Ask which product they priced. Ask what they already reserved after the house comes off. Ask what they plan to put back. Short written answers keep both sides honest and stop three rounds of mismatched comps.

Put the product, the lot notes, and the subtractions on one page. Demo, haul-off, site work, and carry belong there. A finished neighbor sale belongs in a neighborhood note, not in the line that sets your ask.

Price after product

Owners who get the product named first stop arguing about the wrong number. Developers who answer in land terms stay in the file. That order should land before the first call, not after the offer already feels soft.

A Property Acquisition Specialist will walk that ask in plain language. Name the product. Then price it.

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